Niche toys: Unicornasaurus

Toys for grown-ups

Advertising Agency: BooneOakley, Charlotte, NC, USA
Creative Directors: John Boone, David Oakley
Art Director: Matt Klug
Copywriter: Keith Greenstein
Photographer: Mark Holthusen
Retoucher: Allison Hughes Kuglitsch
Published: December 2008

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15 comments

Guest's picture
Guest

did they actually think this ad would appeal to kids???

Favete's picture
Favete
365 pencils

That's the dumbest comment of 2009. Congrats! Read damn!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Publish date dec 2008.
for those who read the credits

www.jpmountford.com

Guest's picture
Guest

huh?

Guest's picture
Guest

woah, that IS the dumbest comment so far....

NatalieM's picture
NatalieM
1687 pencils

They are advertising to adults.

I like the "My Little Pony" parallel. Not sure about the photography, but it's a cute idea.

Guest's picture
Guest

Wow. When right under the picture it says 'TOYS FOR GROWNUPS'

Guest's picture
Guest

uhm. it's not meant for kids. these are designer toys. not your average hasbro trinket.

Guest's picture
Guest

I'm pretty sure they don't think so. Vinyls, gear etc would probably appeal more to, say, grown-ups?

AdvMan's picture
AdvMan
299 pencils

Bad İdea, Low Edit, F*k the photography

İyi Reklam, Kötü Reklam
www.

Guest's picture
Guest

deep, very deep, way down there I kinda like the concept but horrible photos.

Guest's picture
Guest

I think the photos are meant to look like that. Remember those old Olan Mills photos?

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Lets start by agreeing that this campaign is all kinds of bad.

Anyone who knows of, or has checked out Mark Holthusen's photography will know that this is wayy off the beaten track for him. Perhaps it was just a pay day, or maybee the creative control was taken out of his hands. The terible painted backgrounds are just distracting, either real bg's or very,very obviously illustrated or even plain colours could have improved these massively, as it is they're not of the above.

The upshot is something bland, bordering on stupid. The strap line "TOYS FOR GROWN-UPS" takes me to a completely different (adult) product, maybe thats just me. It's not a bad idea but execution has stoned it, Shame because with such a number of pic's in the campaign it's a lost opportunity.

Guest's picture
Guest

it's meant to be cheesy and nostalgic you guys! that's the whole point. Don't forget what the target market respond to.

Guest's picture
Guest

Maybe it's just me, but I think some have gone a little to overboard on the "constructive criticism". The entire campaign seemingly means to be campy and fun with adults in kid poses. I like the variety of people and obvious digs at those childhood photos most of use were in when we didn't have a choice.

Go ahead Heather, Chad and Kevin!

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