Toys for grown-ups
Advertising Agency: BooneOakley, Charlotte, NC, USA
Creative Directors: John Boone, David Oakley
Art Director: Matt Klug
Copywriter: Keith Greenstein
Photographer: Mark Holthusen
Retoucher: Allison Hughes Kuglitsch
Published: December 2008
Comments
did they actually think this ad would appeal to kids???
That's the dumbest comment of 2009. Congrats! Read damn!
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Change it, change it now coz they will tomorrow.
Publish date dec 2008.
for those who read the credits
www.jpmountford.com
www.jpmountford.com
huh?
woah, that IS the dumbest comment so far....
They are advertising to adults.
I like the "My Little Pony" parallel. Not sure about the photography, but it's a cute idea.
-Natalie
http://www.nataliemarion.com
Wow. When right under the picture it says 'TOYS FOR GROWNUPS'
uhm. it's not meant for kids. these are designer toys. not your average hasbro trinket.
I'm pretty sure they don't think so. Vinyls, gear etc would probably appeal more to, say, grown-ups?
Bad İdea, Low Edit, F*k the photography
İyi Reklam, Kötü Reklam
www.
www.fikirbenim.blogspot.com
deep, very deep, way down there I kinda like the concept but horrible photos.
I think the photos are meant to look like that. Remember those old Olan Mills photos?
Lets start by agreeing that this campaign is all kinds of bad.
Anyone who knows of, or has checked out Mark Holthusen's photography will know that this is wayy off the beaten track for him. Perhaps it was just a pay day, or maybee the creative control was taken out of his hands. The terible painted backgrounds are just distracting, either real bg's or very,very obviously illustrated or even plain colours could have improved these massively, as it is they're not of the above.
The upshot is something bland, bordering on stupid. The strap line "TOYS FOR GROWN-UPS" takes me to a completely different (adult) product, maybe thats just me. It's not a bad idea but execution has stoned it, Shame because with such a number of pic's in the campaign it's a lost opportunity.
www.jpmountford.com
it's meant to be cheesy and nostalgic you guys! that's the whole point. Don't forget what the target market respond to.
Maybe it's just me, but I think some have gone a little to overboard on the "constructive criticism". The entire campaign seemingly means to be campy and fun with adults in kid poses. I like the variety of people and obvious digs at those childhood photos most of use were in when we didn't have a choice.
Go ahead Heather, Chad and Kevin!
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