Niche: Jeremyville

Toys for grown-ups

Advertising Agency: BooneOakley, Charlotte, NC, USA
Creative Directors: John Boone, David Oakley
Art Director: Matt Klug
Copywriter: Keith Greenstein
Photographer: Mark Holthusen
Retoucher: Allison Hughes Kuglitsch

December 2008


AdvMan's picture
299 pencils

Bad İdea, Low Edit, F*k the photography

İyi Reklam, Kötü Reklam

STRTLRS's picture
1601 pencils

This isn't terrible. I can tell they were going for that cheesy mall photo studio look. The demographic seems to be off a little though. The models don't look grown up enough and the product they sell on the site are too hip to be for "grown-ups". My 11-year-old niece is into this kind of stuff, so I think this misses the mark if indeed they're targeting grown-ups...

I think, therefore... yeah.

NatalieM's picture
1685 pencils

Hmm, most of the people I know that are into these sorts of collectibles look like the people in these photos. But then again, I haven't done the research - just commenting.

Guest's picture

Very cute toys & the imaging and sets are very creative, the models have a "real people" look making it easier for consumers to relate. Doesn't look a like high budget shoot - but still very catchy & unique. ANother great example of creative minds doing more with less and further proof that use "creative folks" will soon rule the world. ok, maybe that's a hair over-ambitious - but not much.

Wes Bennett
Design Director
Times Union, Hearst Inc.
Niche Magazine Division

Guest's picture

These aren't half as cool as the store. I think this is a miss. Niche is so much more than crappy plastic toys.

NatalieM's picture
1685 pencils

That's a good point. Niche does so much more than toys! But maybe they're trying to beef up their toy department...

Guest's picture

she's wearing a Etnies shoes, nice look ! :)

MJ05's picture
88 pencils

In the name of the Father, the Son and the Holly Spirit!!!!!!!!1


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