Nicabate Pre-Quit: Roo

Australia Day. A great day to give up.
While celebrating Australia Day, you may have slipped. Please, don't give up on giving up. To stay on the right track go to

Advertising Agency: Whybin\\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Steve Dodds
Post production: Nick Mueller
Photographer: Chris Beghin


morse's picture
16638 pencils

Funny visual and good copy, but I don't get the idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

natt1's picture
44 pencils

cool ads. like the fact that they are using images specifically identified with australia & NZ

mgriff21's picture
592 pencils

These look like ant-smoking ads from the early nineties - the montage with a bunch of animals smoking cigarettes.


I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

mikeelrapido's picture
1929 pencils

Very funny ad.


UberAkash's picture
22 pencils

Great idea and smoking suits them better in the visual in comparison to humans, lol....

michdec's picture
440 pencils

I like these, I think they're encouraging in a cute and sympathetic way

red-red's picture
66 pencils

funny ad, great visual, I like it.

rolling.stone's picture
2740 pencils

prima facie these ads seems anti smoking ads


~ Quite obviously, I have gathered no moss ! ~

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