NHS (National Health Service): Still Smiling

Will you still be smiling at work tomorrow?
Drink a little less, see a better you.

Mirrors were used in pubs/bars throughout the UK to suggest drinkers take it a bit easier

Advertising Agency: BJL, Manchester UK
Creative Directors: Pete Bastiman, Tom Richards
Art Director: Si Hall
Copywriter: Steve Wilkes
Typographer: Paul Brownless
Published: July 2010

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Guest's picture

Really nice work.

Guest's picture

Like it.

Guest's picture

Really like this campaign, should enter some awards.

Guest's picture

Good hard working stuff

Guest's picture


bobby666's picture
1460 pencils

great insight. nicely done creative.

Pedestrian's picture
486 pencils

Now for some genuine comments from a poster who isn't a "guest"....

It's not good at all. First, I wonder which pubs gave the thumbs up on putting ads that tell customers to drink less. Secondly, the copy doesn't inspire me to do anything. It's quite boring.

Guest's picture

agree with you. these ads obvious not so good as the guests' comments. well, you see, I'm a guest too. I'm just so lazy to register but this is really a great great website.

Guest's picture

That's a genuinely Pedestrian comment, take it you didn't do this? It's ace.

Others are ok.

Adaddicted's picture
3435 pencils

I go with the Pedestrian, there's a negativity here.
And this is a print or an ambient??


deep_tracy's picture
588 pencils


deep_tracy's picture
588 pencils

Yeah, I was wondering the same thing.

If it's a print ad:
- The copy is not very readable
- The art direction is too cozy, comfortable and inviting; a grimy toilet, stall, or mirror would have been more effective, IMHO

If it's ambient:
- Has any pub actually agreed to put these up (considering that they're telling people to drink less)?

Guest's picture

Read about this in Campaign mag (London), it was a tie up with Wetherspoons pub chain (looking to trim their 'end of night' fighting stats).

It's an ambient campaign.

tanvir raju's picture
tanvir raju
56 pencils

EH! completely agree wid Pedestrian....itz an ad for nothing....wrong copy n approach..couldn't inspire me either!

Tanvir Hassan

Guest's picture

ok that's enough who the hell told that 4chan.org Kids to troll this board?

and i think the ad is ok but not astonishing.

pabzi007's picture
108 pencils

very good execution..

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