NHS (National Health Service): Grumpy Dad

Will your kids see a grumpy dad in the morning?
Drink a little less, see a better you.

Advertising Agency: BJL, Manchester UK
Creative Directors: Pete Bastiman, Tom Richards
Art Director: Si Hall
Copywriter: Steve Wilkes
Typographer: Paul Brownless
Published: July 2010

11 comments

deep_tracy's picture
deep_tracy
588 pencils

So-so headlines made unreadable by art direction which means well but doesn't quite cut it..

Guest's picture
Guest

Really like this campaign, should enter some awards.

bobby666's picture
bobby666
1460 pencils

good good good. makes me feel I should quit drinking. on second thought; still thinking... great campaign. cheers!

Leighwritescopy's picture
Leighwritescopy
20 pencils

A little too much finger wagging for my taste. I might drink more just to spite this ad.

Pedestrian's picture
Pedestrian
492 pencils

Yes. Very preachy.

Guest's picture
Guest

It's refreshing to see an ad that doesn't scream ' Stop drinking right now or you'll die - RIGHT NOW!!!!' Like all the Aussie/NewZealand stuff.

Guest's picture
Guest

I like this one the best, but then I've got kids. Hit on a truth for me (sadly).

Guest's picture
Guest

I like this one the best, but then I've got kids. Hit on a truth for me (sadly).

Guest's picture
Guest

NHS is a government brand so it HAS to tell us something important.

Love the messages but really don't like the antique wood. Dated.

Guest's picture
Guest

Yeah I agree, It does make wanna have a beer. Still think it's pretty good though

Guest's picture
Guest

Read about this in Campaign mag (London), it was a tie up with Wetherspoons pub chain.

Gotta be a goverment bribe, fair play to the creatives for redecorating.

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