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Folding Table

Agency: 
Published/Aired: 
March 2009
Description: 

Miniatures that fold out of the centre-fold, and fold back in when you close the magazine.

Lightweight Folding Centre Table ZEX7.
Fits behind your credenza too.

Advertising Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Copywriter: Aditya Upadhyaya
Art Director: Rajib Gupta
Illustrator: Tuan Vu, Indika Munasinghe
Photographer: Guy Gonyea
Typographer: Rajib Gupta

Comments (11)

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Highest Rated

angieraj's picture
angieraj
Activity Score 428

Really nice, definitely attention grabbing and shows the product benefit right there without actually visiting the store. Beautiful idea.

Cognito Ergo Sum

khalu's picture
khalu
Activity Score 30

I always likes these things beyond regulars

Guest's picture
Guest

i like your commen all right

Guest's picture
Guest

very good idea but advertesing farkworks

Guest's picture
Guest

This is nice - but you can't tell me for one second this ran anywhere. The cost of this intricate manual insertion would make this idea impractical to even the most liberal of clients.

Reality Check's picture
Reality Check
Activity Score 2537

It's not without fault: the paper fold-out makes the furniture look flimsy and cheap. Much more of a campaign to admire, rather than cherish.

Guest's picture
Guest

cool

Guest's picture
Guest

Gupta Gyan, set Hochiminh City on fire man!

jorj's picture
jorj
Activity Score 638

That's cool, must be an expensive campaign.

silvi's picture
silvi
Activity Score 4172

Beautiful!

Guest's picture
Guest

Simply great, excellent!

Check out my blog about sex in advertising - http://sexinads.tumblr.com

angieraj's picture
angieraj
Activity Score 428

Really nice, definitely attention grabbing and shows the product benefit right there without actually visiting the store. Beautiful idea.

Cognito Ergo Sum

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