Folding Shelf

March 2009
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Miniatures that fold out of the centre-fold, and fold back in when you close the magazine.

Lightweight Folding Shelf EEX5.
Fits under your bed too.

Advertising Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Copywriter: Aditya Upadhyaya
Art Director: Rajib Gupta
Illustrator: Tuan Vu, Indika Munasinghe
Photographer: Guy Gonyea
Typographer: Rajib Gupta

Comments (5)

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Why would I want to keep shelves under my bed?

Nice idea. I agree it is scammy, but it is just possible this was done. Labour is depressingly cheap in Vietnam, you could get a crew to hand glue these into 5,000 (or however many) for peanuts.

However, it is far more likely the art director did it himself, on just enough copies to photograph and enter.