Nha Xinh Furniture: Folding Chair
Lightweight Folding Chair NEX2.
Fits under your sofa too.
Miniatures that fold out of the centre-fold, and fold back in when you close the magazine.
Advertising Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Copywriters: Rajib Gupta, Aditya Upadhyaya
Art Directors: Rajib Gupta, Tuan Vu
Illustrator: Tuan Vu, Indika Munasinghe
Photographer: Guy Gonyea
Typographer: Rajib Gupta
Published: March 2009
15 Comments
This is nice - but you can't tell me for one second this ran anywhere. The cost of this intricate manual insertion would make this idea impractical to even the most liberal of clients.
The other giveaway is it is in English, which is not widely spoken in Vietnam. Target market: award juries. Possibly a small run in an 'expat' magazine, always a favourite place to run a scam.
that must be expensive
would work well as a print ad too
The best of the three but same comments as before.
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Good Idea.
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~ Quite obviously, I have gathered no moss ! ~
No importa que la idea sea cara. Si la empresa tiene los medios para pagarla, bienvenida sea!
Es bueno para los publicistas latinoamericanos, acostumbrados a magros presupuestos, ver lo que hacen anunciantes con mucha plata. Sueña en grande!
yeah, this one is the best one in this campaign
There's lots of cheap labour in Vietnam. Could be done.
Just maybe not ethically.
This is genius.
I-wish-i-had-done category
i like the jealous comments. why don't you just critic the idea and hope that you can come up with something like this one day.
oh plllease. You're speaking to me without knowing what awards I've won. I think up things like this from time to time but then resolve myself to the fact that I'm no long a junior and this is scam work at its very best (or worst). Then what I do is I get on with my actual job - which is trying to do good ads on real briefs with actual budgets behind them, and try and win awards off them. Maybe you should do the same.
we'd love to see your work. what's your portfolio site? Let's see some real award-winning pieces
interesting approach wit pop ups
Nice idea. Poss scam, but perhaps this could be done if the whole dps was supplied and then stitched in. Hmmm...