NHA: Bullets

No pa na

u r killing creativity.

Turning a ciggy into a gun, a bullet, a pyre, a coffin nail and a time bomb doesn't stop me from smoking dude.
The communication should be persuasive enough to stop me in my tracks, and force me to think about stopping the damn thing. Please don't celebrate creativity at the altar of communication.

I pity your advertising sense, and it's quite obvious from your comments that you've superficial knowledge of advertising. These ads are cheap imitations of done-to-death ideas. These ads are cluttering, predictable, formulaic dude. And you say these capers are getting the message across. Ever heard of CANCER CURES SMOKING creative, now that's how you get your message across clearly.

Ajitesh, sadly youv'e lost the plot here in your excitement. There's no need to abuse the advertising. It's good clean advertising, which is lacking a lot these days. It looks fresh. People would want to read whats written. And thats the job done. They are reminded that smoking kills. When a basketball player in a college team plays, people appreciate his skills: they don't say 'This guy is useless. Have you seen Jordan play?'. You sound like the kind of person who would say that. Personally I wouldnt give the NHA campaign any big awards, nevertheless it is good advertising. And thats what this site is about.

Sorry dude. It doesn't look fresh. It's plain stale. Advertising is all about originality. And that's what's lacking here. I appreciate your concern for good advertising, but by defending these ads, that are not even worth to be fish-and-chip paper, you are contradicting yourself only. I question why are these ads here, if this site is all about good advertising.

Is advertising all about originality? No, its about the idea. Its the message. Its the product. 'If it doesnt sell, it isn't creative' - DO. You can do a hundred original ads but if it doesnt sell, your'll have to change careers. Again, remember the consumer is not you. He does not think 'these ads are cheap imitations of done-to-death ideas. These ads are cluttering, predictable, formulaic dude.' He may be seeing this for the first time. With experience and maturity you will realise this.

You are right, it's all about the big idea, the message, the product proposition. And everytime I need to give my consumer something new. Something fresh. Something original. If it's not about originality then why do we need to come up with fresh ideas everytime? Why don't we use same old ads? The consumer is not a moron, she's your wife. She is intelligent. She is learned. And don't ever take her for granted. Sometimes she knows more than what you think she knows. And if you think she'll be moved and impressed with your chicken shit, you better look for a different career.

So what do you think is the big idea that you supposedly used? Showing a time bomb? Or a bullet? Or a cutter? All done before and that too in a much better way. You don't seem to have even an average idea, forget about having an original one.

i'd like to say that the excution here is new but the idea is not original.
I would rather put a cigarete into a real gun with bullets.
But anyway I agree that the best ad is not all about information or message. It also sould be emotional.
If it is a social aware ads, we need to listen to a smoker's opinion.

I second Ajitesh motion. It's too f*cking easy to do "smoking kills" ads. All has been done in this category so move on. This is the stuff I wouldn't even like to see in a students portfolio anymore.

I don't think all has been done. Remember there is still some bright ideas left and we have to kip looking
for them. Concerning the above ad I think that they could have thought of a much better way of doing it and
use a more impactful copy.

smoking kills????.... as fast as a bullet? ...is it??

This is call a for apple ,b for ball.........

i think that no anti-smoking ad will stop ajitesh, or any smoker, from smoking. only a stroke, a serious illness, or death will do.

but nonetheless, i'm one with him in saying there's nothing new with this ad (include the others in the campaign as well). yes, i get its message that smoking kills. and i also get that same message when o&m india came out with the "second hand smoking kills ala-marlboro-country print ad". but which ad says the idea better, fresher? which ad has a better insight? which ad is more truthful? sorry dsheehy but my grandfather was shot during world war II but he didn't die.

if you are working for a good advertising agency like ajitesh (i presume), then you will agree with him. if you're not with the advertising industry and you think the ad above is good, then you haven't seen enough good ads yet.

totally agree with jitesh, this is something i have seen my classmates do when i was in college, including me. the propblem is u think its original, but if u had kept u r eyes and ears open u would seen it.
this is a site to showcase some good ads not see how one idea can be excuted in different ways. u might be the 100074673th person.

The problem with this ad isn't its creativity.
As a PR person I see that this ad is part of an overall campaign to reduce smoking.

The heart of the problem is that its aimed at the wrong target group and therefor the message is wrong.
You said it yourself. "This ad wouldn't stop me from smoking." (not a direct quote).

An effective PR campaign, of which advertising would be a part) would 1)encourage people to quit for
a variety of reasons. 2)make youth think twice about starting smoking in the first place.
3) encourage lawmakers to ban the manufacture of tobacco products (which will never happen...)

''If you smoke, you deserve a bullet.'' Thats a better line.

I think you need to spend less time regurgitating old ads and and more time looking at old annuals etc.
Then you wouldn't have wasted time mocking up 3 ads that were done years ago. (What's creative about reart directing someone elses ads?)
Then maybe you might have come up with something that was original

I think you need to spend less time regurgitating old ads and and more time looking at old annuals etc.
Then you wouldn't have wasted time mocking up 3 ads that were done years ago. (What's creative about reart directing someone elses ads?)
Then maybe you might have come up with something that was original

It's simple. The ad stinks. Sure you have to communicate to the consumer and people have to get it! But showing a cigarette instead of a bullet is pretty lame. I hope that it's student work. It certainly didn't come out of one of the top agencies in Australia or NZ and if it did god help them.

to much talk will kill u...

the message will make me think to quit smocking.

the idea has been done thousand times better... and art direction wise... dude at least at least kinda pick bullets that link a bit more to the cig shape or simply rotate the cig upside down... cuz really i mean its not doing much for me... YAWN

i think u need to join an art college...