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me thinks's picture
me thinks
722 pencils

Cheers,guys. Great campaign.

pindaro's picture
526 pencils

the black NH just after brown is very distracting.

Nthngmn's picture
626 pencils

I agree. And look at those copy gaps. Bad.

Regardless, this is the best of the campaign. Easiest to read.

act's picture
535 pencils

If either of you are familiar with the great Helmut Krone's work, you'll know that this campaign is a direct rip-off from his work for the Polariod in 1980. Yes 1980- a time when computer graphics are not even born.

Shame on the following:

Agency: Zapping, Spain
Creative Directors: Uschi Henkes, Manolo Moreno, Urs Frick
Copywriters: Manolo Moreno, Mercedes Lucena
Art Director: Victor Gómez

ivan's picture

Got a link?

Ivan Raszl, admin of AotW

Vudu6's picture
81 pencils
fifthbullet's picture
188 pencils

those who cannot tell what is a rip-off should quit as creative.
shame on the one who accusing others without proper reason

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