NFL: Birth

More Hispanic fans than you think.

Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoller
Art Director: David Galván
Copywriters: Santiago Uribe, Martín de la Fuente
Illustrator: David Galván
Published: September 2007


sloppy4's picture
1494 pencils

i never thought the nfl was hurting for hispanic fans. but it's certainly hurting for good hispanic outreach advertising.

there's something very airborn leaflet propaganda about these.

thirty6chambers's picture
1464 pencils

so... the sign makes this hispanic? ran out of stereotypes?

Crisp One's picture
Crisp One
2005 pencils

they wouldn't impose that Hispanics have allot of kids, would they?


Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Now, we have to remember that NFL is shelling out a lot of cash to use this niche agency for their so-called deep understanding and special insight for this particular segment.
But what does the agency do instead? Bunch of crap ads with no real idea that a redneck in Alabama could come up with. That's what.

Nice work, Amigos! Tequila all around!!!

Twinsen1201's picture
50 pencils

To stereotypical, could even be a little bit insulting...

melocoton's picture
987 pencils

Una campaña demasiado estereotipada, no puedo creer que haya sido ideada por gente hispana.

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