Nexcare Bandages: Hand

Keep it in your veins.

Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Engin Kafadar, Tugbay Bilbay
Deputy Creative Director / Copywriter: Ergin Binyıldız
Art Director / Illustrator: Nezih Icoz
Published: September 2009

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15 comments

Wordnerd's picture
Wordnerd
6662 pencils

An ad for bandages?! And their message is 'you won't bleed that much'?! What the hell?
ok, it looks nice, but this is ridiculous

Blashyrkh's picture
Blashyrkh
32698 pencils

Nice execution and eye-catching but the message has gone a bit far from the product I guess.

Klidesign's picture
Klidesign
209 pencils

I agree with the points made. The concept is cool, execution too. It's artsie if you ask me, but how on Earth did they go with it, is beyond me. How come you guys didn't get the usual "it's a bit too much" crap, tell me the recipe, please!

P.S. Would be a bit scarier, if the copy was written in blood. Would be a bit drastic, but goes well with this concept. :)

saidukaringa's picture
saidukaringa
273 pencils

I am confused a bit on this one
why blood look like vein and copy same..........!?

any way... catchy

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Guest's picture
Guest

I'm missing the product here.. strange conception to bandages. I'm not sure it work's.

RAM KATE's picture
RAM KATE
765 pencils

The concept is very good. Any injury not superficial, will lead to a loss of blood. These bandages maybe, are used to avoid such loss.

RAM KATE

Wordnerd's picture
Wordnerd
6662 pencils

if you ask me, this 'concept' is as good as a car ad saying 'you can drive it!'

RAM KATE's picture
RAM KATE
765 pencils

Yes, Why not?

RAM KATE

AlphaDog's picture
AlphaDog
265 pencils

A few days ago - INTERIOR - Creative Department

Copywriter working in a bank brief that is already 2 days late, looking at some books:
-THATS A GREAT IMAGE, TAKE A LOOK (showing to the AD)

Art Director looking at book in the hands of Copywriter:
-COOL...BUT WHAT A FUCK VEINS HAVE TO DO WITH SAVINGS ACCOUNTS?

Copywriter:
-NO...THATS FOR SOMETHING ELSE...

Art Director:
- OH..I SEE...MAYBE FOR TAMPAX? GREENPEACE?

Copywriter:
- NO...

pause

Art Director:
- NEXCARE? NEXCARE IS GOOD!

Copywriter:
- THATS IT! NEXCARE IS GREAT FOR THIS! THEY MIGHT LIKE IT, BUT EVEN IF THEY DONT BUY, WE WILL ASK THEM IF WE CAN AT LEAST SUBMIT IT TO SOME AWARDS...

Art Director to Assistant:
- SCAN THAT PAGES AND ILLUSTRATE THEM!

Assistant:
- BUT I NEED TO DELIVER THOSE ADAPTATIONS YOU ASKED ME EARLIER...

Art Director:
- THOSE CAN WAIT, THIS IS MORE IMPORTANT...

Art Director to Copywriter:
- NOW THINK OF SOME GOOD COPY FOR IT, SOMETHING WITH A "TWIST" DONT COME WITH THAT CRAP LIKE THE ONE YOU DID FOR TOYOTA "THE CAR YOU CAN DRIVE" THAT WAS REAL LAME...

Copywriter:
- DONT WORRY...I WILL WRITE SOMETHING GOOD THIS TIME...

silvi's picture
silvi
4172 pencils

No me gusta. El concepto no es claro y me parece muy forzado.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Quien querría "mantener su sangre en sus venas", sacándoselas?
Venas que se salen? Prefiero sangrar!!!

Chief Creative Director Nexus BBDO

AmigoInvisible's picture
AmigoInvisible
195 pencils

The concept is the execution, and a lovely one at that.

I think that the copy is somewhat bland compared to the visual, but it does deliver the point after all.

The thin blood lines coming out of the hand (at this point, they are obviously not veins) make me uncomfortable about bleeding, and that's not a bad reaction to an ad selling bandages.

I do agree with whoever said the copy should be written in blood.

Nice job, especially in the art direction.

Good luck!

Dev Kumar's picture
Dev Kumar
834 pencils

A good idea that has been executed well.

yoshimotobear's picture
yoshimotobear
45 pencils

cool visual, not too sure about the clarity of the concept.
but, overall good

louie_wang's picture
louie_wang
160 pencils

the art is very cool! the copy is bad.

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