Keep it in your veins.
Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Engin Kafadar, Tugbay Bilbay
Deputy Creative Director / Copywriter: Ergin Binyıldız
Art Director / Illustrator: Nezih Icoz
Published: September 2009
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15 Comments
An ad for bandages?! And their message is 'you won't bleed that much'?! What the hell?
ok, it looks nice, but this is ridiculous
Nice execution and eye-catching but the message has gone a bit far from the product I guess.
I agree with the points made. The concept is cool, execution too. It's artsie if you ask me, but how on Earth did they go with it, is beyond me. How come you guys didn't get the usual "it's a bit too much" crap, tell me the recipe, please!
P.S. Would be a bit scarier, if the copy was written in blood. Would be a bit drastic, but goes well with this concept. :)
I am confused a bit on this one
why blood look like vein and copy same..........!?
any way... catchy
Saidu Karinga
The Idiot
http://saidukaringa.yolasite.com/
I'm missing the product here.. strange conception to bandages. I'm not sure it work's.
The concept is very good. Any injury not superficial, will lead to a loss of blood. These bandages maybe, are used to avoid such loss.
RAM KATE
if you ask me, this 'concept' is as good as a car ad saying 'you can drive it!'
Yes, Why not?
RAM KATE
A few days ago - INTERIOR - Creative Department
Copywriter working in a bank brief that is already 2 days late, looking at some books:
-THATS A GREAT IMAGE, TAKE A LOOK (showing to the AD)
Art Director looking at book in the hands of Copywriter:
-COOL...BUT WHAT A FUCK VEINS HAVE TO DO WITH SAVINGS ACCOUNTS?
Copywriter:
-NO...THATS FOR SOMETHING ELSE...
Art Director:
- OH..I SEE...MAYBE FOR TAMPAX? GREENPEACE?
Copywriter:
- NO...
pause
Art Director:
- NEXCARE? NEXCARE IS GOOD!
Copywriter:
- THATS IT! NEXCARE IS GREAT FOR THIS! THEY MIGHT LIKE IT, BUT EVEN IF THEY DONT BUY, WE WILL ASK THEM IF WE CAN AT LEAST SUBMIT IT TO SOME AWARDS...
Art Director to Assistant:
- SCAN THAT PAGES AND ILLUSTRATE THEM!
Assistant:
- BUT I NEED TO DELIVER THOSE ADAPTATIONS YOU ASKED ME EARLIER...
Art Director:
- THOSE CAN WAIT, THIS IS MORE IMPORTANT...
Art Director to Copywriter:
- NOW THINK OF SOME GOOD COPY FOR IT, SOMETHING WITH A "TWIST" DONT COME WITH THAT CRAP LIKE THE ONE YOU DID FOR TOYOTA "THE CAR YOU CAN DRIVE" THAT WAS REAL LAME...
Copywriter:
- DONT WORRY...I WILL WRITE SOMETHING GOOD THIS TIME...
Seek and Destroy
No me gusta. El concepto no es claro y me parece muy forzado.
Quien querría "mantener su sangre en sus venas", sacándoselas?
Venas que se salen? Prefiero sangrar!!!
Chief Creative Director Nexus BBDO
The concept is the execution, and a lovely one at that.
I think that the copy is somewhat bland compared to the visual, but it does deliver the point after all.
The thin blood lines coming out of the hand (at this point, they are obviously not veins) make me uncomfortable about bleeding, and that's not a bad reaction to an ad selling bandages.
I do agree with whoever said the copy should be written in blood.
Nice job, especially in the art direction.
Good luck!
A good idea that has been executed well.
cool visual, not too sure about the clarity of the concept.
but, overall good
the art is very cool! the copy is bad.