Newton Running Shoes: Runaway bride
Advertising Agency: TDA Advertising & Design, Boulder, Colorado, USA
Art Director: Thomas Dooley
Copywriter: Jonathan Schoenberg
Photography: Chip Simons, Albuquerque, N.M., USA
Media: U.S. and international running and triathlon magazines


20 comments
what the [edited by admin for foul language]!
Good thought... Simple, yet still effective...
I think the creatives should look for new ideas fast
Strip. Strip. Strip.
done sooooooooo many times (Nike, Adidas...)
HORRIBLE!!! Soooooooo old, so sucked out, soooooooo boring.
and shouldnt be on the front page too!
... sorry ivan :)
| Everartz |
Oh my fucking god, you still think there is a "front page"? There is nothing special about ads appearing on the home page. It's just a matter of chronology. The most recently posted ads are on the first page. That's it. There's no "deserving". I remember you and a bunch of others of your ilk complaining to Ivan about putting ads on the "front page" that didn't deserve to be there. You have been here long enough to know how the site works. And surely you know how a blog works. Or maybe not, judging by your idiotic comments.
look at the swashy symbol...
Looks like two chili peppers.
Deja vu.
I don't like it, either the idea nor its execution
Not bad, but on par with student work in the terms that hot sauce is hot, beer is cold, shoes are fast. Just kind of trite. Its a shame they didn't explore something other than "fast."
Agree. i think marketing has moved way beyond defining a product by its obvious tangible benefit. Sport these days is more about the emotional promise than anything. ie: Impossible is Nothing. This series lacks that.
Too obvious for me.
What if the couple's kneeling in front of the minister...
and, instead of the expected 'HELP' on the guys souls...
we see her runners?
>>>> That's not an ad. THIS is is an ad.
>>>> That's not an ad. THIS is an ad.
i like the concept despite the creative...
what?
>>>> That's not an ad. THIS is is an ad.
>>>> That's not an ad. THIS is an ad.
i like the visual despite the photography.
Wonder why you guys are using such an old visual. The original runaway bride must have become a grandmother by now.
Not working..
....Method in madness....
There should have been contrasted colors (Shoes Vs Robe)!!!