Electric car

February 2010
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The electric car turns 171 this year. Make sense of what doesn’t.

Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)

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I believe what they are hinting at with the "make sense of what doesn't" line, in regards to the age of the electric car, is that it has been around for so long, and yet we are just starting to really see it become part of the car market the past few years. It made a slight appearance in the 90s, but that it... and yet it's been around for so long. It doesn't make sense, but on their show, they will shed some light on it.