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Border guards

Agency: 
Published/Aired: 
February 2010
Description: 

Sometimes the world can be a confusing place. Newstalk 1010 is a talk radio station that breaks down headline news for a more in-depth understanding of the issues. This billboard campaign drops truth bombs and invites audiences to tune in to make sense of a world that doesn’t make sense.

Canadian border guards are unarmed. Make sense of what doesn’t.

Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)

Comments (8)

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Highest Rated

Guest's picture
Guest

Maybe the "guards" are unarmed but the "officers" are armed. WE ARE NOT "GUARDS" WE ARE OFFICERS!!

alejulimaty's picture
alejulimaty
Activity Score 842

love the art of these, but I don`t know the newspaper nor it´s tone of voice so I won´t rate them

ridzadi's picture
ridzadi
Activity Score 101

This entire series seems to be inspired from The Economist ads...
Now when I say 'inspire' I don't mean copied. These are like 50% fresher compared to them..

good work.

Yours truly,
Assadi >)

Bangads's picture
Bangads
Activity Score 65

This is the best

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Intriguing...

whatthefudge's picture
whatthefudge
Activity Score 1266

Haha, great visual!

Brain-Art's picture
Brain-Art
Activity Score 1101

The only one that really makes it's point in my opinion

xcreativity's picture
xcreativity
Activity Score 2374

ahahah my fav one

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Guest's picture
Guest

Maybe the "guards" are unarmed but the "officers" are armed. WE ARE NOT "GUARDS" WE ARE OFFICERS!!

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