Newstalk 1010: Border guards
Canadian border guards are unarmed. Make sense of what doesn’t.
Sometimes the world can be a confusing place. Newstalk 1010 is a talk radio station that breaks down headline news for a more in-depth understanding of the issues. This billboard campaign drops truth bombs and invites audiences to tune in to make sense of a world that doesn’t make sense.
Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)
Published: February 2010



8 Comments
love the art of these, but I don`t know the newspaper nor it´s tone of voice so I won´t rate them
This entire series seems to be inspired from The Economist ads...
Now when I say 'inspire' I don't mean copied. These are like 50% fresher compared to them..
good work.
Yours truly,
Assadi >)
This is the best
Intriguing...
Haha, great visual!
The only one that really makes it's point in my opinion
ahahah my fav one
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Alexandre Brito
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Maybe the "guards" are unarmed but the "officers" are armed. WE ARE NOT "GUARDS" WE ARE OFFICERS!!