Newstalk 1010: Border guards

Canadian border guards are unarmed. Make sense of what doesn’t.

Sometimes the world can be a confusing place. Newstalk 1010 is a talk radio station that breaks down headline news for a more in-depth understanding of the issues. This billboard campaign drops truth bombs and invites audiences to tune in to make sense of a world that doesn’t make sense.

Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)
Published: February 2010

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8 comments

alejulimaty's picture
alejulimaty
838 pencils

love the art of these, but I don`t know the newspaper nor it´s tone of voice so I won´t rate them

ridzadi's picture
ridzadi
101 pencils

This entire series seems to be inspired from The Economist ads...
Now when I say 'inspire' I don't mean copied. These are like 50% fresher compared to them..

good work.

Yours truly,
Assadi >)

Bangads's picture
Bangads
65 pencils

This is the best

Phil Lestino's picture
Phil Lestino
1672 pencils

Intriguing...

whatthefudge's picture
whatthefudge
1268 pencils

Haha, great visual!

Brain-Art's picture
Brain-Art
1101 pencils

The only one that really makes it's point in my opinion

xcreativity's picture
xcreativity
2374 pencils

ahahah my fav one

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Guest's picture
Guest

Maybe the "guards" are unarmed but the "officers" are armed. WE ARE NOT "GUARDS" WE ARE OFFICERS!!

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