Newspaper Publishers Association: Send a Newspaper

The All Blacks winning the Rugby World Cup created some pretty memorable newspaper front pages, the sort that people can't wait to read in the morning. But what happens if you're a Kiwi living thousands of kilometres away? Special Group, Auckland created a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas, so they could share the unique experience of holding and reading these special newspapers - as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.

Advertising Agency: Special Group, New Zealand
Creative Director: Rob Jack, Tony Bradbourne, Heath Lowe
Art Director: Iain Macmillan
Copywriter: Antony Wilson
Account Director: Annabel Rees
Account manager: Nicola Muollo
Via: bestadsontv


andylefty's picture
4539 pencils

Only question is did people do this?
Don't think I would.

Seriously Crazy's picture
Seriously Crazy
638 pencils

has an old feel to it..when people needed to hold the newspaper to get the real feel of what they read..i don't know how relevant it is now..

Milan Solanki's picture
Milan Solanki
988 pencils

idea is good, if not here, could be used for something else

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