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Protect

Published/Aired: 
April 2012
Description: 

Protect the only thing you care about growing.
Cure the Cut. Keep the Fur.

Advertising Agency: Miami Ad School, New York, USA
Art Director: Nicole Koestel
Copywriter: Fouad Hammoud

Comments (6)

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Highest Rated

iAdvertise's picture
iAdvertise

It seems like the target was predominantly males that fear the process of tearing off a bandaid. I can agree with that sentiment, but they're avoiding half the market. I'd be interested in seeing what magazines this will go in.

kalankji's picture
kalankji
Activity Score 229

do they melt away??

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i like the style. good for me

everartz's picture
everartz
Activity Score 7609

i didnt understand "keep the fur" part.. but the direction overall is nice

| Everartz |

10pencils's picture
10pencils
Activity Score 148

Me too. Help?

iAdvertise's picture
iAdvertise

It seems like the target was predominantly males that fear the process of tearing off a bandaid. I can agree with that sentiment, but they're avoiding half the market. I'd be interested in seeing what magazines this will go in.

penny'sworth's picture
penny'sworth
Activity Score 110

I don't get it. Is it liquid skin for animal cuts?

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