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Protect

Published/Aired: 
April 2012
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Description: 

Protect the only thing you care about growing.
Cure the Cut. Keep the Fur.

Advertising Agency: Miami Ad School, New York, USA
Art Director: Nicole Koestel
Copywriter: Fouad Hammoud

Comments (6)

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iAdvertise's picture
iAdvertise
4 Activity Scores

It seems like the target was predominantly males that fear the process of tearing off a bandaid. I can agree with that sentiment, but they're avoiding half the market. I'd be interested in seeing what magazines this will go in.

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