Advertisement

Hurt once

Published/Aired: 
April 2012
Description: 

It should only hurt Once
Cure the Cut. Keep the Fur.

Advertising Agency: Miami Ad School, New York, USA
Art Director: Nicole Koestel
Copywriter: Fouad Hammoud

Comments (8)

Log in or register to post comments

Highest Rated

jackblack's picture
jackblack
Activity Score 2350

Nice thought.

morse's picture
morse
Activity Score 17364

Interesting art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

zhangcuihaoyun's picture
zhangcuihaoyun
Activity Score 43

好有创意~

kalankji's picture
kalankji
Activity Score 229

simply superb

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

great art

vote4pedro's picture
vote4pedro
Activity Score 4601

On the one hand, it shows they can write a headline and put an ad together in less than an hour. On the other hand, it probably took them longer than an hour. Personally, I'd toss it. But if they decide to put it in their books, they should rethink the art direction. Making the headlines out of hair may still work, but the wallpaper background feels out of place. And the gradient behind the tagline is a mistake. If you're going to be an art director, you really, really need to pay attention in your design classes. Too many art direction students blow them off.

kleenex's picture
kleenex
Activity Score 43349

nice font.

NotepadsCustomized's picture
NotepadsCustomized
Activity Score 4

I think it is great. Perhaps something about paper cuts if it is in printed form, but that's just something that isn't very significant.

jackblack's picture
jackblack
Activity Score 2350

Nice thought.

Advertisement