The world will never look the same.
Advertising Agency: JWT Sydney, Australia
Art Director: Richard Apps
Copywriter: Ben O'Brien
Designer: Nima Idelkhani
Photographer: Sean Izzard
Published: January 2009
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29 Comments
DONE DONE DONE DONE DONE!!!!!!!!
We normally like to have a link as proof. Can you pls.?
2002 - Jupiter Drawing Room
See below
http://www.advertolog.com/paedia/prints/search/?q=AAA+School+of+Advert...
how can we see them if we are not subscribers? no wonder the creatives had no idea this was "done".
TIME magazine campaign.
How's this like the TIME magazine? In the TIME campaign, the framed image says one thing and outside of it can say another based on the lines.
Want to do bad ads? come to this school.
Done! Ad School...One broken plate and a frame with a text: Papa´s Greek Restaurant.
yep, but maybe they don't want to know if it had already been done.
Let's keep the done comments inside
Until you tools actually show us "DONE".... this is cool.
And no, it's not TIME.
Those of us who "know", know. Those who don't, don't.
Let's just leave it at that. Sooner or later you'll realize what we were talking about (hopefully.)
And this is not so cool. (Because it's been DONE.)
done.
campaign for adschool. line was 'see ads everywhere'
greek rest was 1 execution. another was a shot of a TV filled with snow/static and
a frame with text: the weather station
one show, lurzers and clio
next.
I haven't seen it before.. really like the insight: That's how I feel!
Yer.. good.
smart.
Nice. Like the idea but the line 'the world will never look the same' is weak. Really weak. It's constipated, doesn't exactly roll off the tongue. Too melodramatic, self-important. A bit grandiose. And it's just too long - Seven words is way too long for an endline.
How would I have done it?
'SEE IDEAS IN EVERYDAY LIFE'
Much better. If you were to ask 100 creatives what is better
'The world will never look the same' or 'see ideas in everyday life', I guarantee most would opt for 'see ideas in everyday life'. It's better, nicer, shorter.
BUt nice campaign though. Well done Richard.
I don't agree. Your line simply describes the visual. "The world will never look the same" describes the feeling. Well done Ben.
Nice. Like the idea but the line 'the world will never look the same' is weak. Really weak. It's constipated, doesn't exactly roll off the tongue. Too melodramatic, self-important. A bit grandiose. And it's just too long - Seven words is way too long for an endline.
How would I have done it?
'SEE IDEAS IN EVERYDAY LIFE'
Much better. If you were to ask 100 creatives what is better
'The world will never look the same' or 'see ideas in everyday life', I guarantee most would opt for 'see ideas in everyday life'. It's better, nicer, shorter.
BUt nice campaign though. Well done Richard.
I don't agree. Your line simply describes the visual. "The world will never look the same" describes the feeling. Well done Ben.
This has been done, but better. It was for a weight loss program. The line was something like, "Summer's coming." And there was no stupid box. I'm going to try and find it.
This isn't an ad for a weight loss program.. it's for a school of creativity. Different purpose..
2002 - Jupiter Drawing Room
See below
http://www.advertolog.com/paedia/prints/search/?q=AAA+School+of+Advert...
guess that settles it. Done and done better
Not sure I agree that it was done better. I find some of the AAA school ones quite contrived. Particularly the beer one. If the idea is that you see things 'in real life', they need to be real life.
"See ideas in everyday life" is a feeling. Seeing ideas is a mindset.
The line could be "imagine seeing ideas everywhere"
Either is better than 'the world will never look the same'
Why people are trying to rewrite the copy?
Because the the line 'the world will never look the same' just doesn't work, regardless of what Ben's mum thinks.
Done by Jupiter Drawing room/ south african agency years ago for AAA school of advertising.
try again