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11 comments

Guest's picture
Guest

i like the insight.

Guest's picture
Guest

Liken it.

Guest's picture
Guest

done by south african agency about 6 years ago. won a few awards too

Guest's picture
Guest

nice insight.

Guest's picture
Guest

Like this one best.

Guest's picture
Guest

Nice. Like the idea but the line 'the world will never look the same' is weak. Really weak. It's constipated, doesn't exactly roll off the tongue. Too melodramatic, self-important. A bit grandiose. And it's just too long - Seven words is way too long for an endline.

How would I have done it?

'SEE IDEAS IN EVERYDAY LIFE'

Much better. If you were to ask 100 creatives what is better

'The world will never look the same' or 'see ideas in everyday life', I guarantee most would opt for 'see ideas in everyday life'. It's better, nicer, shorter.

BUt nice campaign though. Well done Richard.

Guest's picture
Guest

I don't agree. Your line simply describes the visual. "The world will never look the same" describes the feeling. Well done Ben.

jackmoore257's picture
jackmoore257
203 pencils

funny.

Guest's picture
Guest

i believe it was shot downunder,
as the train is arriving from the right hand side.
In Europe it would've usually come the other way.

Great idea, though.
Congrats

Guest's picture
Guest

Done by Jupiter Drawing room/ south african agency years ago for AAA school of advertising.

bobthebuilder's picture
bobthebuilder
57 pencils

BEEN done by Jupiter Drawing Room and won at One Show about six years ago!

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