January 2011
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Black bears hibernate because they need a break from Trevor.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Head Creative Director: Jenny Smith
Art Director: Jeff McLean
Copywriter: Terri Roberts
Photography: Roth & Ramberg
Senior Account Manager: Ernie Brake
Account Manager: Kristen Baker

Comments (8)

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gwheeler's picture
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How big is the "I have a lot of money to spend killing bears" market? everything else I've seen about Newfoundland and Labrador is all about what a mysterious, awe-inspiring landscape it is. Aren't the returns greater on that promise than on the "we have so much natural beauty/flora/fauna, you can kill whatever makes you feel good" promise. It's against their brand, for no great benefit.

And why does Trevor seem to be saying, "hey photographer, why are your pants around your ankles"?