New Zealand Transport Agency, Road Safety Speed: Amputee

It look small here
Slow Down

In most urban areas in New Zealand the legal speed limit is 50kph. Young male drivers perceive this as an arbitrary number and are more likely to set their own limit, at a speed that they are comfortable with – for most of them that is about 60kph. They don’t see the danger in going just a little over. What difference can 10kph make? Clemenger BBDO Wellington job was to re-educate drivers, that every km over the speed limit increases the seriousness of the consequences in a crash.

Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Directors / Copywriters: Brigid Alkema, Anne Boothroyd
Copywriters: Brigid Alkema, Anne Boothroyd
Agency Producer: Scott McMillan
Retouchers: Isaac Nana, Steve Jaycock
Illustrator: Niharika Hukku
Senior Account Directors: Linda Major, Linda Reuvecamp
Via: bestadsontv

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18 comments

Gi_bo's picture
Gi_bo
1385 pencils

beautiful, love it!!!

GiBo

saurabhsangai's picture
saurabhsangai
13 pencils

Nice art!!!

AssassinX's picture
AssassinX
1329 pencils

Very good concept n illustration.

whatthefudge's picture
whatthefudge
1268 pencils

The story is brilliant, like this campaign a lot.

Minerva Pinto's picture
Minerva Pinto
1394 pencils

I really like this campaign. Original and well-executed!

DanielSoares's picture
DanielSoares
126 pencils

probs, this one has a nice artwork!

DanielSoares's picture
DanielSoares
126 pencils

probs, this one has a nice artwork!

tamils's picture
tamils
202 pencils

art is so so goood...well exection...

alejorojas's picture
alejorojas
93 pencils

great work!

Adaddicted's picture
Adaddicted
3435 pencils

coooool!

withalltherespects

mindesinz's picture
mindesinz
8 pencils

awasome, it really nice....

baadalvirus's picture
baadalvirus
24 pencils

very nice....

Guest's picture
Guest

Moral of the story? Slow down or someone will chop your fucking legs off.

lalith.rajeev's picture
lalith.rajeev
116 pencils

really nice

dsklan's picture
dsklan
1925 pencils

60kph? thats no speed! you kiwis learn from the germans, we know how to drive fast!

paumarques's picture
paumarques
1314 pencils

excelent il·lustració. fa honor a la idea!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Byte's picture
Byte
327 pencils

Why the logo is so small? Shame?

Byte!

Guest's picture
Guest

really superb.....

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