New Zealand Transport Agency (NZTA): Flip a coin, Taxi

If you drink then drive you're a bloody criminal.
NZ Transport Agency and NZ Police

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Account Services: Linda Major, Kate Maclean
Agency Producer: Marty Collins
Model Maker: Weta Workshop
Project leader: Ian Ruxton
Photographer: Steve Unwin
Retouching: Steve Jaycock
Media: Emily Goulden
Via: bestadsontv


TommyO's picture
1866 pencils

I had to get up and look upside down at the ad to understand it. Nice (and I had to explain to my boss why I'm standing like that in the middle of the office. Oops).

MrKujak's picture
20 pencils

Bloody Criminal.

ERROR404's picture
770 pencils

hmmm flipping a coin will get you a random result. so you dont have the choice. i think the coin concept is misleading. its not like " you have the choice: drink and drive and go to jail or take a cap and only get a hangover." they should have just made a clean cut between those two sides...i like the art though

nspad's picture
96 pencils

No, I don't think it's about flipping a coin or the notion of chance. I think it's based off the expression 'the flip side of the coin,' an expression meaning the alternative consequences of an action.

Ohkamp's picture
227 pencils

Beautiful art direction.

pierrelastname's picture
2869 pencils

why 2 coins? with one coin is ok, as the concept shows the two sides of one coin... not two coins... wrong!

Guest's picture

It is one coin. That's just how New Zealand one dollar coins are molded.

mralanjones's picture
260 pencils

It is only one coin, that's just how New Zealand one dollar coins are cast.

Guest's picture

It is one coin. That's just how New Zealand one dollar coins are cast.

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

i think this ad is brilliant ! excellent portrayal of " every coin has two sides" drink and drive, and you end up in jail. great visual.

anotheropinion's picture
132 pencils

Beautifully done.

tirthomitro's picture
2762 pencils

fab idea!

they showed me a picture & i laughed
dignity has never been photographed

rurorjuror's picture
745 pencils

good idea :) great art-direction! In Ukraine, we say 'the other side of the medal' :)

RadoubleJu's picture
152 pencils


Make it simple..

mikeelrapido's picture
1929 pencils



KynK's picture
20 pencils

I get the idea but why use two coins? (if they use the coin this way in New Zeland no problem)
Other than that the execution and idea ise working.

tytpol's picture
777 pencils

Nice Art Dir. !

makelogobigger's picture
417 pencils

brilliant art direction i say!

STFU and Make the Logo BIGGER!

silvi's picture
4172 pencils

I like "bloody criminal"

Migzter13's picture
973 pencils

hrm.. not that 'Bloody' brilliant as expected:P

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture
Anonymous Author
1541 pencils

To coin a phrase: 'Coinfusing – may have unintended coinsequences.'

'heads or tails' or 'the other side of the coin' or 'two sides of the same coin' or any number of coin-like figures of speech impact the meaning.
Lovely model though. It's no coincidence that Weta Workshop was cointracted for this.

Write a wise saying and your name will live forever – Anonymous.

gbl's picture
451 pencils

Good ad, very nice concept and art, but bad copy, make it a little confusing. Could be much better.

Reframer's picture
23 pencils


Francesco1n's picture
73 pencils

I understand "the other side of a choice"... but... if I take a taxi after drinking, am I wrong? Isn't it a good thing to do?

Guest's picture

Please work.

Dzsoi's picture
7194 pencils

I really think there is a disconnection between visual and copy.

IRONWORKS's picture
222 pencils

You have a choice...

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