New Zealand Transport Agency (NZTA): Flip a coin, Taxi
If you drink then drive you're a bloody criminal.
NZ Transport Agency and NZ Police
Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Account Services: Linda Major, Kate Maclean
Agency Producer: Marty Collins
Model Maker: Weta Workshop
Project leader: Ian Ruxton
Photographer: Steve Unwin
Retouching: Steve Jaycock
Media: Emily Goulden
Via: bestadsontv
27 Comments
I had to get up and look upside down at the ad to understand it. Nice (and I had to explain to my boss why I'm standing like that in the middle of the office. Oops).
That's me!
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Bloody Criminal.
hmmm flipping a coin will get you a random result. so you dont have the choice. i think the coin concept is misleading. its not like " you have the choice: drink and drive and go to jail or take a cap and only get a hangover." they should have just made a clean cut between those two sides...i like the art though
No, I don't think it's about flipping a coin or the notion of chance. I think it's based off the expression 'the flip side of the coin,' an expression meaning the alternative consequences of an action.
Beautiful art direction.
why 2 coins? with one coin is ok, as the concept shows the two sides of one coin... not two coins... wrong!
It is one coin. That's just how New Zealand one dollar coins are molded.
It is only one coin, that's just how New Zealand one dollar coins are cast.
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It is one coin. That's just how New Zealand one dollar coins are cast.
i think this ad is brilliant ! excellent portrayal of " every coin has two sides" drink and drive, and you end up in jail. great visual.
Beautifully done.
fab idea!
they showed me a picture & i laughed
dignity has never been photographed
good idea :) great art-direction! In Ukraine, we say 'the other side of the medal' :)
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awsome
yet empty
Great!!!
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I get the idea but why use two coins? (if they use the coin this way in New Zeland no problem)
Other than that the execution and idea ise working.
Nice Art Dir. !
www.tytpol.com
brilliant art direction i say!
is it half cooked or half uncooked? its half uncooked!
I like "bloody criminal"
hrm.. not that 'Bloody' brilliant as expected:P
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There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
To coin a phrase: 'Coinfusing – may have unintended coinsequences.'
'heads or tails' or 'the other side of the coin' or 'two sides of the same coin' or any number of coin-like figures of speech impact the meaning.
Lovely model though. It's no coincidence that Weta Workshop was cointracted for this.
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Good ad, very nice concept and art, but bad copy, make it a little confusing. Could be much better.
Nice.
I understand "the other side of a choice"... but... if I take a taxi after drinking, am I wrong? Isn't it a good thing to do?
Please work.
I really think there is a disconnection between visual and copy.
You have a choice...