Flip a coin, Taxi

August 2010

Print advertisment created by BBDO, New Zealand for New Zealand Transport Agency, within the category: Transport.

If you drink then drive you're a bloody criminal.
NZ Transport Agency and NZ Police

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Account Services: Linda Major, Kate Maclean
Agency Producer: Marty Collins
Model Maker: Weta Workshop
Project leader: Ian Ruxton
Photographer: Steve Unwin
Retouching: Steve Jaycock
Media: Emily Goulden

Comments (27)

Log in or register to post comments
TommyO's picture
Activity Score 1866

I had to get up and look upside down at the ad to understand it. Nice (and I had to explain to my boss why I'm standing like that in the middle of the office. Oops).

MrKujak's picture
Activity Score 20

Bloody Criminal.

ERROR404's picture
Activity Score 770

hmmm flipping a coin will get you a random result. so you dont have the choice. i think the coin concept is misleading. its not like " you have the choice: drink and drive and go to jail or take a cap and only get a hangover." they should have just made a clean cut between those two sides...i like the art though

nspad's picture
Activity Score 96

No, I don't think it's about flipping a coin or the notion of chance. I think it's based off the expression 'the flip side of the coin,' an expression meaning the alternative consequences of an action.

Ohkamp's picture
Activity Score 228

Beautiful art direction.

pierrelastname's picture
Activity Score 2869

why 2 coins? with one coin is ok, as the concept shows the two sides of one coin... not two coins... wrong!

Guest's picture

It is one coin. That's just how New Zealand one dollar coins are molded.

mralanjones's picture
Activity Score 260

It is only one coin, that's just how New Zealand one dollar coins are cast.

Guest's picture

It is one coin. That's just how New Zealand one dollar coins are cast.

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

i think this ad is brilliant ! excellent portrayal of " every coin has two sides" drink and drive, and you end up in jail. great visual.

anotheropinion's picture
Activity Score 132

Beautifully done.

tirthomitro's picture
Activity Score 2758

fab idea!

they showed me a picture & i laughed
dignity has never been photographed

rurorjuror's picture
Activity Score 745

good idea :) great art-direction! In Ukraine, we say 'the other side of the medal' :)

RadoubleJu's picture
Activity Score 152


Make it simple..

mikeelrapido's picture
Activity Score 1929



KynK's picture
Activity Score 20

I get the idea but why use two coins? (if they use the coin this way in New Zeland no problem)
Other than that the execution and idea ise working.

tytpol's picture
Activity Score 777

Nice Art Dir. !

makelogobigger's picture
Activity Score 470

brilliant art direction i say!

silvi's picture
Activity Score 4172

I like "bloody criminal"

Migzter13's picture
Activity Score 973

hrm.. not that 'Bloody' brilliant as expected:P

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture
Anonymous Author
Activity Score 1541

To coin a phrase: 'Coinfusing – may have unintended coinsequences.'

'heads or tails' or 'the other side of the coin' or 'two sides of the same coin' or any number of coin-like figures of speech impact the meaning.
Lovely model though. It's no coincidence that Weta Workshop was cointracted for this.

Write a wise saying and your name will live forever – Anonymous.

gbl's picture
Activity Score 451

Good ad, very nice concept and art, but bad copy, make it a little confusing. Could be much better.

Reframer's picture
Activity Score 23


Francesco1n's picture
Activity Score 73

I understand "the other side of a choice"... but... if I take a taxi after drinking, am I wrong? Isn't it a good thing to do?

Guest's picture

Please work.

Dzsoi's picture
Activity Score 8512

I really think there is a disconnection between visual and copy.

IRONWORKS's picture
Activity Score 222

You have a choice...

Featured Content

Latest Collections