New Zealand Transport Agency: Flip a coin, Courtesy van

If you drink then drive you're a bloody criminal.
NZ Transport Agency and NZ Police

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Account Services: Linda Major, Kate Maclean
Agency Producer: Marty Collins
Model Maker: Weta Workshop
Project leader: Ian Ruxton
Photographer: Steve Unwin
Retouching: Steve Jaycock
Media: Emily Goulden

August 2010


TommyO's picture
1866 pencils

The other one is clearer.

pierrelastname's picture
2869 pencils

why 2 coins? with one coin is ok, as the concept shows the two sides of one coin... not two coins... wrong!

Matt Tonkin's picture
Matt Tonkin
168 pencils

I am pretty sure that is just one coin. Perhaps someone from New Zealand can fill us in but I would assume that maybe their coins looks like that?

Guest's picture

Yeah that its the NZ $2 coin. It has two ridges but it is one coin.

Guest's picture

Concept is Good!

whatthefudge's picture
1266 pencils

I guess I've got these ads wrong – to me it seems as if the guy is riding shotgun, then it shouldn't matter if he's hammered.

Guest's picture

ROFL. You are kidding, right? This is New Zeland, mate, they drive on the wrong side.

makelogobigger's picture
470 pencils


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