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Published/Aired: 
June 2010
Description: 

In most urban areas in New Zealand the legal speed limit is 50kph. Young male drivers perceive this as an arbitrary number and are more likely to set their own limit, at a speed that they are comfortable with – for most of them that is about 60kph. They don’t see the danger in going just a little over. What difference can 10kph make? Clemenger BBDO Wellington job was to re-educate drivers, that every km over the speed limit increases the seriousness of the consequences in a crash.

It look small here
Slow Down

Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Directors / Copywriters: Brigid Alkema, Anne Boothroyd
Copywriters: Brigid Alkema, Anne Boothroyd
Agency Producer: Scott McMillan
Retouchers: Isaac Nana, Steve Jaycock
Illustrator: Niharika Hukku
Senior Account Directors: Linda Major, Linda Reuvecamp

Comments (18)

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Highest Rated

Guest's picture
Guest

really superb.....

gioborde's picture
gioborde
Activity Score 1387

beautiful, love it!!!

GiBo

saurabhsangai's picture
saurabhsangai
Activity Score 13

Nice art!!!

AssassinX's picture
AssassinX
Activity Score 1329

Very good concept n illustration.

whatthefudge's picture
whatthefudge
Activity Score 1266

The story is brilliant, like this campaign a lot.

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

I really like this campaign. Original and well-executed!

DanielSoares's picture
DanielSoares
Activity Score 126

probs, this one has a nice artwork!

DanielSoares's picture
DanielSoares
Activity Score 126

probs, this one has a nice artwork!

tamils's picture
tamils
Activity Score 202

art is so so goood...well exection...

alejorojas's picture
alejorojas
Activity Score 93

great work!

Adaddicted's picture
Adaddicted
Activity Score 3435

coooool!

withalltherespects

mindesinz's picture
mindesinz
Activity Score 8

awasome, it really nice....

baadalvirus's picture
baadalvirus
Activity Score 24

very nice....

Guest's picture
Guest

Moral of the story? Slow down or someone will chop your fucking legs off.

lalith.rajeev's picture
lalith.rajeev
Activity Score 116

really nice

dsklan's picture
dsklan
Activity Score 1926

60kph? thats no speed! you kiwis learn from the germans, we know how to drive fast!

paumarques's picture
paumarques
Activity Score 1312

excelent il·lustració. fa honor a la idea!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Byte's picture
Byte
Activity Score 327

Why the logo is so small? Shame?

Byte!

Guest's picture
Guest

really superb.....

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