New Zealand Land Search & Rescue: We'll get you out, 3

Advertising Agency: Colenso BBDO Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Karl Fleet
Art Directors: Paul Kim
Designer: Lachlan Palmer-Hubbard
Planner: Hayley Pardoe
Retoucher: Kevin Hyde
Account manager: Kate Smart
Copywriters: Paul Kim
Agency Producer: Phil Newman

27 comments

Guest's picture
Guest

great cretives. not such a great idea. very literal. B minus

Guest's picture
Guest

Love these. This one is my personal fave but all hit the mark equally in their different environments. A well executed campaign>>

Dev Kumar's picture
Dev Kumar
834 pencils

Nope mate...don't agree with the visual. There's no need to show such surreal imagery because you can easily get lost in other more pleasant looking areas. And heaven knows, New Zealand has more than its share of such places. Your tourism guys won't be amused.

Guest's picture
Guest

Disagree. One of those 'wish i'd thought of that' moments for myself. Finally AOTW is getting some simple clear ideas up.

shahid.h's picture
shahid.h
256 pencils

sorry to say but pretty baseless ads! hollow idea, says nothing...ummmm, if i put stairs here and will say "we'll take you there"....

Guest's picture
Guest

Well I'm guessing the ad would be only seen by New Zealander's as the emergency number on the ad wouldn't be of much use o/seas now would it??

Guest's picture
Guest
Guest's picture
Guest

Colenso BBDO Auckland, again pulling out another fresh idea to make others moan.

Chori Arg's picture
Chori Arg
173 pencils

welcome to the himalaya!!
very monsters inc,

Guest's picture
Guest

IS THE SAAAAAAAME!!!!

Guest's picture
Guest

Nice executon

Guest's picture
Guest

ghost!

Guest's picture
Guest

nice

Pedestrian's picture
Pedestrian
490 pencils

Maybe I'm out of the loop, but why does a public service need advertising? Feels kind of pointless...like advertising the fire department.

Grace Bastien's picture
Grace Bastien

In times of natural disasters (I know something about this working for the public service during the Victorian bush fires) governments like to promote the good work that comes out of these departments.
It is a PR exercise more than anything else.

I think it was executed very well. Great art.

Mtl Dave's picture
Mtl Dave
274 pencils

Good idea and Nice execution! And done for the Millenium Summit of Montreal.
http://www2.infopresse.com/blogs/actualites/archive/2009/04/15/article...

Guest's picture
Guest

Everything's been done. This was just done a hell of a lot better. I like it. Never seen that other campaign

Mtl Dave's picture
Mtl Dave
274 pencils

Tx for your opinion Guest.

FULLYLOADED's picture
FULLYLOADED
83 pencils

Beautiful.

FULLYLOADED's picture
FULLYLOADED
83 pencils

"Maybe I'm out of the loop, but why does a public service need advertising? Feels kind of pointless...like advertising the fire department."
If you search them they are a volunteer organisation. Wild guess but donations?? Awareness for donations??

Guest's picture
Guest

Excellent work for an original client. Great change from washing powder.

everartz's picture
everartz
7611 pencils

awesome... \m/

| Everartz |

wawa0707's picture
wawa0707
26 pencils

Great idea, great art direction.

Copy wise it might be a little see-say --- the line "We'll get you out" does not have to be there IMO.

Because the visual is strong enough, people will be wow'ed more if they figure the idea out on their own! Don't need to point it out. :p

Guest's picture
Guest

did you saw monsters inc? well... IS THE SAME!

Guest's picture
Guest

Hmmmm. My cellphone doesn't get reception here. Crap.

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