New Zealand Land Search & Rescue: We'll get you out, 3
Advertising Agency: Colenso BBDO Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Karl Fleet
Art Directors: Paul Kim
Designer: Lachlan Palmer-Hubbard
Planner: Hayley Pardoe
Retoucher: Kevin Hyde
Account manager: Kate Smart
Copywriters: Paul Kim
Agency Producer: Phil Newman
27 Comments
great cretives. not such a great idea. very literal. B minus
Love these. This one is my personal fave but all hit the mark equally in their different environments. A well executed campaign>>
Nope mate...don't agree with the visual. There's no need to show such surreal imagery because you can easily get lost in other more pleasant looking areas. And heaven knows, New Zealand has more than its share of such places. Your tourism guys won't be amused.
Disagree. One of those 'wish i'd thought of that' moments for myself. Finally AOTW is getting some simple clear ideas up.
sorry to say but pretty baseless ads! hollow idea, says nothing...ummmm, if i put stairs here and will say "we'll take you there"....
Well I'm guessing the ad would be only seen by New Zealander's as the emergency number on the ad wouldn't be of much use o/seas now would it??
interesante
www.yoshirosans.blogspot.com
Colenso BBDO Auckland, again pulling out another fresh idea to make others moan.
Interesante
www.yoshirosans.blogspot.com
Yoshiro
welcome to the himalaya!!
very monsters inc,
IS THE SAAAAAAAME!!!!
Nice executon
ghost!
nice
Maybe I'm out of the loop, but why does a public service need advertising? Feels kind of pointless...like advertising the fire department.
In times of natural disasters (I know something about this working for the public service during the Victorian bush fires) governments like to promote the good work that comes out of these departments.
It is a PR exercise more than anything else.
I think it was executed very well. Great art.
Good idea and Nice execution! And done for the Millenium Summit of Montreal.
http://www2.infopresse.com/blogs/actualites/archive/2009/04/15/article...
Been done...
http://www2.infopresse.com/blogs/actualites/archive/2009/04/15/article...
Everything's been done. This was just done a hell of a lot better. I like it. Never seen that other campaign
Tx for your opinion Guest.
Beautiful.
"Maybe I'm out of the loop, but why does a public service need advertising? Feels kind of pointless...like advertising the fire department."
If you search them they are a volunteer organisation. Wild guess but donations?? Awareness for donations??
Excellent work for an original client. Great change from washing powder.
awesome... \m/
| Everartz |
Great idea, great art direction.
Copy wise it might be a little see-say --- the line "We'll get you out" does not have to be there IMO.
Because the visual is strong enough, people will be wow'ed more if they figure the idea out on their own! Don't need to point it out. :p
did you saw monsters inc? well... IS THE SAME!
Hmmmm. My cellphone doesn't get reception here. Crap.