New Zealand Fire Service: Girl

Without a working smoke alarm consider her dead.

Advertising Agency: M&C Saatchi, Wellington, New Zealand
Executive Creative Director: Dave King
Art Director: James Bowman
Copywriters: Dave King, Steve McCabe, Nicci Doak
Photographer: Stephen Langdon
Retoucher: Denny Monk
Account Services: Christina Mossaidis, Nick Baylis
Via: Bestadsontv