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Published/Aired: 
April 2010
Description: 

Advertising Agency: M&C Saatchi, Wellington, New Zealand

Print advertisment created by M&C Saatchi, New Zealand for New Zealand Fire Service, within the category: Professional Services.

When you're asleep you'll never notice the deadly poisonous smoke that silently suffocates you. Unless you have a working photoelectric smoke alarm.

Executive Creative Director: Dave King
Art Director: James Bowman
Copywriters: Dave King, Steve McCabe, Nicci Doak
Photographer: Stephen Langdon
Retoucher: Denny Monk
Account Services: Christina Mossaidis, Nick Baylis

Comments (5)

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Highest Rated

Adrian Butler's picture
Adrian Butler
Activity Score 5

Great work guys. This is a GREAT Ad.
However, please check out the other ad for the New Zealand Fire Service, with the little girl asleep in bed - there is a SERIOUS PROBLEM with mixed messages.
Google: 'new_zealand_fire_service_girl'

imagineit's picture
imagineit
Activity Score 550

seen this many times before. Freaky foot!

Tommy G.'s picture
Tommy G.
Activity Score 897

The graphics show nothing, I had to read to understand.
Some burnt fingertoes would be creepier BUT easier to understand

Adaddicted's picture
Adaddicted
Activity Score 3435

but not this!

withalltherespects

robbierae's picture
robbierae
Activity Score 84

well, i thought it was great

Adrian Butler's picture
Adrian Butler
Activity Score 5

Great work guys. This is a GREAT Ad.
However, please check out the other ad for the New Zealand Fire Service, with the little girl asleep in bed - there is a SERIOUS PROBLEM with mixed messages.
Google: 'new_zealand_fire_service_girl'

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