New Zealand Fire Service: Feet

When you're asleep you'll never notice the deadly poisonous smoke that silently suffocates you. Unless you have a working photoelectric smoke alarm.

Advertising Agency: M&C Saatchi, Wellington, New Zealand

Executive Creative Director: Dave King
Art Director: James Bowman
Copywriters: Dave King, Steve McCabe, Nicci Doak
Photographer: Stephen Langdon
Retoucher: Denny Monk
Account Services: Christina Mossaidis, Nick Baylis

April 2010


imagineit's picture
550 pencils

seen this many times before. Freaky foot!

Tommy G.'s picture
Tommy G.
897 pencils

The graphics show nothing, I had to read to understand.
Some burnt fingertoes would be creepier BUT easier to understand

Adaddicted's picture
3435 pencils

but not this!


robbierae's picture
84 pencils

well, i thought it was great

Adrian Butler's picture
Adrian Butler
5 pencils

Great work guys. This is a GREAT Ad.
However, please check out the other ad for the New Zealand Fire Service, with the little girl asleep in bed - there is a SERIOUS PROBLEM with mixed messages.
Google: 'new_zealand_fire_service_girl'

Log in or register to post comments