Disassemble, Operational

October 2012

Print advertisment created by Saatchi & Saatchi, New Zealand for New Zealand Army, within the category: Professional Services.

There is more to the army than guns.
Recruiting communications personnel now.

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Antonio Navas
Creative Director / Copywriter: Slade Gill
Creative Group Head / Art Director: Brad Collett
Agency Producer: Loren Bradley
Retoucher: Nick Browne
Photographer: Fraser Clements
Account team: Wendy Schrijvers

Comments (7)

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Highest Rated

kleenex's picture
Activity Score 47601

Needs better copy.

edvia's picture
Activity Score 79

If you're going to call out the headline to the side of the ad, make sure you get the headline correct. This one's not about communications personnel, it's about operational personnel. This didn't make any sense to me until I read the headline in the actual ad.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Did it need to say 'guns'?

The Jobless Writer
Will Think for Salary

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Pretty decent campaign.

@ Ivan: Copy isn't same for all the layouts ;)

Love creating ads..

Troll's picture
Activity Score 674

I like it. Nice insight. Well executed.

NatsN's picture
Activity Score 164

Nice one

DesignDine's picture
Activity Score 1313


kleenex's picture
Activity Score 47601

Needs better copy.