New Zealand Army: Disassemble, Operational

There is more to the army than guns.
Recruiting communications personnel now.

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Antonio Navas
Creative Director / Copywriter: Slade Gill
Creative Group Head / Art Director: Brad Collett
Agency Producer: Loren Bradley
Retoucher: Nick Browne
Photographer: Fraser Clements
Account team: Wendy Schrijvers

October 2012


edvia's picture
79 pencils

If you're going to call out the headline to the side of the ad, make sure you get the headline correct. This one's not about communications personnel, it's about operational personnel. This didn't make any sense to me until I read the headline in the actual ad.

Roger Keynes's picture
Roger Keynes
5498 pencils

Did it need to say 'guns'?

The Jobless Writer
Will Think for Salary

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Pretty decent campaign.

@ Ivan: Copy isn't same for all the layouts ;)

Love creating ads..

Troll's picture
672 pencils

I like it. Nice insight. Well executed.

NatsN's picture
164 pencils

Nice one

DesignDine's picture
1313 pencils


kleenex's picture
41102 pencils

Needs better copy.

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