New York-New York Hotel & Casino: Poker

Advertising Agency: David&Goliath, USA
Media Agency: MGM Mirage
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Kieselhorst
Art Directors: John Kieselhorst, Eric Waetzig
Copywriters: Brett Landry, David Povill, Sean Vij
Art Buyer: Kristy Foss, Barb Sanson
Account Executive: Jessica Halter-Powell
Photographer: Lauren Greenfield
Producer: Loni Weholt, Isle 8 Pictures
Released: October 2008


Crisp One's picture
Crisp One
2007 pencils

Good Line.

kgeiger's picture
7179 pencils


Crisp One's picture
Crisp One
2007 pencils

well out of the three

Guest commenter's picture
Guest commenter

kinda like the line but surely the casino shouldn't be reminding people you are likely to loose money.

sneakyhands's picture
1857 pencils

every line in this campaign should be submerged until the bubbles stop.

nice photos. they might still work will some decent copy. it would result in zombie ads without a concept, but would probably still be better.

Guest commenter's picture
Guest commenter

Can't read the copy. Doesn't tell us anything new about gambling there. Just meaningless brand personality. Logo and line being on its side makes it hard t read.

Dale's picture
370 pencils

Another ad that is fun to mock up in the agency but could not possibly be run. I did a fair bit of advertising in Nevada for casinos and 'losers' is not a word that will ever appear in an actual advert. What is it with everyone neglecting both the target audiences and actually selling for their client?

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

free4rmall's picture
18 pencils

na na na na...its like if u loose all ur money den d snack bar wil offer u free snacks!!! whoa whoa!!!

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