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Published/Aired: 
August 2011
Description: 
Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director / Art Directoy: Steve Yee
Creative Director / Copywriter: Ben Purcell
Art Directors: Steve Yee, Dan Madsen, Chris Cavalieri
Copywriters: Ben Purcell, Justin Bajan, Mark Habke
Sr. Art Buyer: Andrea Rosenfeld
Sr. Digital Producer: Victoria Heric
Print Producer: Nikki Milligan
Photographer: Vincent Dixon
Producer: David Safian / SaF Productions
Digital Tech: J Benntt Fitts
1st Asst: Trevor Gens
Wardrobe Stylist: Christina Kretschmer
Prop Stylist: Johny Long
Casting Director: Catherin Eng/Dame Productions
Hair & Makeup: Helen Jeffers, Issac Prado

Comments (11)

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Highest Rated

gargantuan18's picture
gargantuan18
Activity Score 16

I don't have to work on a campaign to understand the concept. Although I wouldn't mind working at an agency Adweek just named "Best small agency of the year".

gargantuan18's picture
gargantuan18
Activity Score 16

Nice campaign. Love the Art Direction. Nice concept too. You don't see a lot of good advertising for hotels.

screwface's picture
screwface
Activity Score 20

dude this concept has been done a dozen times

CommandZ's picture
CommandZ
Activity Score 2498

Agreed. I expect better work from D&G. This gives me zero insight into why this hotel, casino over the others. Stories. Thats the USP? Bloody hell.

atb2005's picture
atb2005
Activity Score 13561

Well, I disagree with you. I think the work is fantastic. What does "What happens in Vegas, stays in Vegas" tell you about Vegas??? I know we are talking about a hotel here, not tourism, but still. This is a fun lighthearted campaign with a good, not necessarily overly creative, message.

gargantuan18's picture
gargantuan18
Activity Score 16

I think it's smart. The standard thought of vegas is "Everything that happens in Vegas stays in Vegas". But this is saying that at New York, NY Hotel and Casino you will create cool stories and build relationships with once strangers, that you won't be able to keep to yourself. Granted it's not the most ground breaking print execution this year, but for a hotel it makes if feel inviting and fun.

jackblack's picture
jackblack
Activity Score 2350

Are you serious? Build relationships with once strangers? oi ve.

stevel's picture
stevel
Activity Score 423

do you work for D&G?

gargantuan18's picture
gargantuan18
Activity Score 16

I don't have to work on a campaign to understand the concept. Although I wouldn't mind working at an agency Adweek just named "Best small agency of the year".

morse's picture
morse
Activity Score 17364

Very nice campaign. Nice visuals and idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alvord's picture
alvord
Activity Score 181

nice campaign

kleenex's picture
kleenex
Activity Score 43337

nice campaign imo.

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