New York Lottery's Powerball: Tunnel

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Colin Lapin
Art Director: Tony Bartolucci
Designer: Juan Carlos Pagan
Account Director: Leo Mamorsky
Photographer: Brad Harris
Retouching: theimageclinic.com, John Cason
Producer: Christie Dwyer
Art Buyer: Jane Piampiano
Project Manager: Julie Evcimen

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13 comments

djspiralz's picture
djspiralz
491 pencils

I'm not sure about this campaign.... the first ad, the helicopter one, was really good... but the the airplane and this one made me feel incomfortable about it.... maybe the helicopter one was just a strike of luck... sorry guys

Hadrons's picture
Hadrons
5743 pencils

where is the helicopter?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

nepotiums's picture
nepotiums
251 pencils

'Yeah, rich people break the rule.'

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

:)

thedesignaddict's picture
thedesignaddict
5329 pencils

Best of the bunch.

kalpesh78's picture
kalpesh78
2580 pencils

get a buggati veyron.

ideas....30 minutes nahi toh free.

Billoughsby's picture
Billoughsby
5091 pencils

This is great! -- And ... drum roll.. it's campaign that hasn't updated to lock out comments! Yea!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Martijn.'s picture
Martijn.
74 pencils

Great campaign, this one is my favourite.

okoriejackel's picture
okoriejackel
15 pencils

this is so dumb, cos so many other beautiful cars are on the queue, u shld have use a private heli up over the cars down.....

Nike Diesel's picture
Nike Diesel
13339 pencils

Horribly lame.

iambusy's picture
iambusy
2219 pencils

still nice...nothing lame bout it...its not for you... petrol bike..

busy.

MichelMichal's picture
MichelMichal
265 pencils

Almost the same idea than for the French Lottery in 2000 : http://www.dailymotion.com/video/x11s1n_publicite-loto-autoroute_news

Translation: "Holidays are over ?" - "LOTO, who's next ?"

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