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You Shop, Market Rises

Agency Network: 
Published/Aired: 
August 2012
Description: 

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Assistant Designer:Niral Parekh

Print advertisment created by DDB, United States for New York Lottery, within the category: Gaming.

You shop, the market rises.
Yeah, that kind of rich.
New York Lottery's POWERBALL

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi

Comments (4)

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Highest Rated

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

nice campaign

Love creating ads..

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

nice campaign

Love creating ads..

ishark's picture
ishark
Activity Score 55

Along with the previous 3, really nice campaign

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Good stuff. Nice lines meet cool type.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Genial! eu gosto muitk de dinheiro rs!

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