New York Lottery: You Shop, Market Rises

You shop, the market rises.
Yeah, that kind of rich.
New York Lottery's POWERBALL

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Designer:Niral Parekh
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi
Published: August 2012

4 comments

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

nice campaign

Love creating ads..

ishark's picture
ishark
55 pencils

Along with the previous 3, really nice campaign

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

Good stuff. Nice lines meet cool type.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Genial! eu gosto muitk de dinheiro rs!

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