New York Lottery: Toupee

It pays to get the order right.
Pick any four nymbers 0-9, choose the order you want them in and say "play it straight" to win up to $5,000.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Richard Sharp, Mike Sullivan
Senior Art Director: Matt Knapp
Senior Copywriter: John Downing
Digital Artists: Toby and Pete
Photographer: Toby Burrows
Art Buying Manager: Jane Piampiano
Typographer: Juan Carlos Pagan
Retoucher: John Cason
Production Artist: Beata Molska
Print Producers: Christie Dwyer, Joan Elsesser
Project Manager: Julie Evicmen
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine

4 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Can you buy such a car for $5,000? Would be nice if it also showed what to do with the prize, but the idea still regardless. Solid job.

certaintly's picture
certaintly
4056 pencils

hahahaha

kleenex's picture
kleenex
34664 pencils

These ads are just not doing it for me.

Peter Frank's picture
Peter Frank
532 pencils

I've seen much better ads with this briefing.

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