New York Lottery: No-Yes

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Producers: Jane Piampiano, Christie Dwyer, Julie Evcimen
Associate Creative Director: Carlos Wigle
Retoucher: Fan Han
Designers: Juan Carlos Pagan, Brian Gartside
Illustrator: Matt Dartford

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2 comments

printlover's picture
printlover
558 pencils

old

luigi_cirelli's picture
luigi_cirelli
11 pencils

ideal ad, exactly for those with false hopes and supporting lost causes that need just a simple message to justify themselves back on clinging onto a positive outcome from a lottery ticket.
simplicity sells tickets; the granite NO turns into a YES - you know it's tough to win but it's not impossible - I tell you, it's evil

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