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Helicopter

Agency: 
Published/Aired: 
January 2012
Description: 

Print advertisment created by DDB, United States for New York Lottery, within the category: Gaming.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Colin Lapin
Art Director: Tony Bartolucci
Designer: Juan Carlos Pagan
Account Director: Leo Mamorsky
Photographer: Brad Harris
Retouching: theimageclinic.com, John Cason
Producer: Christie Dwyer
Art Buyer: Jane Piampiano
Project Manager: Julie Evcimen

Comments (27)

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Highest Rated

talkingisfree's picture
talkingisfree
Activity Score 2712

I don't like it. Photos are quite lame and there is not insight here. Don't believe that exageration will convince more people to buy lottery, this is just some kind of easy joke. Kluin can do much better, come on.

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Great campaign and wonderful line.

somecopywriter's picture
somecopywriter
Activity Score 1113

Great insight. Even better copy. Nice stuff.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

There's no real insight here. Just a couple of lame jokes.

Billoughsby's picture
Billoughsby
Activity Score 5142

+10

That's the concisely-stated truth.

That's it.

somecopywriter's picture
somecopywriter
Activity Score 1113

Insight:
People spend most of their time thinking about what they would do with the money. A good way to sell lottery tickets is to show their dreams come to life through a visual metaphor. Nice and simple. Not genius. But what is?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

So check this one out then:
http://www.coloribus.com/adsarchive/tv-commercials/lottery-old-peoples... - Film Lions 2006 Silver Lion
Talk about dreams, and what someone can do with their money ;)

Hadrons's picture
Hadrons
Activity Score 6041

I don't know about that. yet. Maybe I'm just jealous.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

gadgets's picture
gadgets
Activity Score 1063

this is the best of all three.

joelapompe's picture
joelapompe
Activity Score 3837
Billoughsby's picture
Billoughsby
Activity Score 5142

How about
all-type ads
telling how
millionaires
build helis
out of legos,
fly to egypt,
fight crocodiles
and despots,
bare-fisted?

That's it.

Hadrons's picture
Hadrons
Activity Score 6041

you forgot with both hands tied behind their back.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
Activity Score 5142

I was getting to that -- the second ad

That's it.

Hadrons's picture
Hadrons
Activity Score 6041

I kinda like your southern accent when you said "dang!"

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
Activity Score 5142

Lacked the confidence to stay with "dang!" >> round 2 change

That's it.

somecopywriter's picture
somecopywriter
Activity Score 1113

Can I add some cupids with hangers for bows?

Billoughsby's picture
Billoughsby
Activity Score 5142

No. But if you want to add a hunching gamer or two, I think there's a good number of people here who will defend you.

That's it.

talkingisfree's picture
talkingisfree
Activity Score 2712

I don't like it. Photos are quite lame and there is not insight here. Don't believe that exageration will convince more people to buy lottery, this is just some kind of easy joke. Kluin can do much better, come on.

sambuca's picture
sambuca
Activity Score 1066

ok, when I am that kind of rich. I don't go with my children to the supermarket by myself. I let someone go.
there are 1000 of other destinations I would go to with an heli.

mr.x's picture
mr.x
Activity Score 998

yeah but then the idea would've been completely different...the contrast between luxury and everyday work would've been lost, don't you agree?

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

good ad

mr.x's picture
mr.x
Activity Score 998

Good idea. Even though it does't take a lot to come up with this idea for this product. Good copy. But I'm not liking the visual... looks like the photo has been taken with a digital cam.

jponino's picture
jponino
Activity Score 601

i'm not very convinced by this campaign.... probably because they did that, like, 6 year ago about french lottery (named LOTTO at this moment, and now called EUROMILLION )
so that is probably the reason why i feel this campaign weak, or at least not of DDB's level

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Okay, but... doesn't beat NZ 'more money than you know what to do with' campaign from a year or two back.
And no offence to DDB's Aussie ECD ;)

The Jobless Writer
Will Think for Salary

okoriejackel's picture
okoriejackel
Activity Score 15

nice add

my4a4oc's picture
my4a4oc
Activity Score 2

Been done for russian lottery Gosloto about two years ago.
Here's link for prints and video:
http://rutube.ru/tracks/1733880.html — video
http://payload.cargocollective.com/1/1/62666/974004/b8_2.jpg

But the headline says: "Everyone has a chance"

iambusy's picture
iambusy
Activity Score 2219

nice

busy.

Darrin's picture
Darrin
Activity Score 2

Any suggestions on how I might get my far superior NY Lottery concept to be given consideration by DDB?

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