New York Lottery: Fireplace

What will you think about when you don't have to think about money?

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Art: Juan Carlos Pagan
Group Creative Directors: Mike Sullivan, Rich Sharp
Associate Creative Directors: Carlos Wigle, Aron Fried
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Artist: Ray Oranges
Project Manager: Julie Evcimen
Print Producer: Joe Disalvo
Art Buyer: Jane Piampiano
Retoucher: Fan Han

7 comments

baliais's picture
baliais
2573 pencils

Haha love this campaign

damnson's picture
damnson
8520 pencils

Yep, this is great.

An axe murderer of ads.

fangoleon's picture
fangoleon
8236 pencils

Great insight.

Anthony Mejean's picture
Anthony Mejean

Shouldn't the comma and question mark be inside the quotation marks?

VeronicaFranco's picture
VeronicaFranco
669 pencils

No, because the quotation marks are quoting "tuna fish" and "chicken bird" as terms, not the whole thing as a dialogue.
I love this by the way :)

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

kleenex's picture
kleenex
32882 pencils

Winner on art.

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