New York Lottery: Cash Blast, 4

Advertising Agency: DDB, NY, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Group Creative Director / Copywriter: Mike Sullivan
Art Director: Joao Unzer
Copywriter: Rodrigo de Castro
Designers: Juan Carlos Pagan, Brian Gartside
Producer: Julie Evcimen
Art Buyer: Jane Piampiano
Published: August 2012

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6 comments

talkingisfree's picture
talkingisfree
2569 pencils

Art direction is painful. Rest makes sense but definitely not a good campaign.

andylefty's picture
andylefty
4533 pencils

Surprised to see DDB's name on this. No budget?

ichi_kihiro's picture
ichi_kihiro
7 pencils

Uh oh.

Ok idea but the art direction does nothing to support it.

What the hell is going on at DDB NY lately?

kleenex's picture
kleenex
26231 pencils

I like all the ads.

Roger Keynes's picture
Roger Keynes
5497 pencils

For Scratchies!?
Yeah, I like them too, Kleenex. :)

Will Think for Salary

AD-rian's picture
AD-rian
261 pencils

This before/after thing for lotteries is a fossil of an idea. And the art direction is pretty poor as well. So, no.

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