June 2014

Print advertisment created by DDB, United States for New York Lottery, within the category: Gaming.

What will you think about when you don't have to think about money?

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Art: Juan Carlos Pagan
Group Creative Directors: Mike Sullivan, Rich Sharp
Associate Creative Directors: Carlos Wigle, Aron Fried
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Artist: Ray Oranges
Project Manager: Julie Evcimen
Print Producer: Joe Disalvo
Art Buyer: Jane Piampiano
Retoucher: Fan Han

Comments (3)

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Anthony Mejean's picture
Anthony Mejean

I love these, but think it would make more sense if his activity were reading in a hammock or something where he might actually see the word instead of randomly picturing its shape while driving.

VeronicaFranco's picture
Activity Score 789

No, it wouldnt; would mess with the concept. I think its perfect as it is

dave sookhur's picture
dave sookhur

great stuff, seems that the agency had a lot of fun doing these...

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