New York Lottery: Can't-Can

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Producers: Jane Piampiano, Christie Dwyer, Julie Evcimen
Associate Creative Director: Carlos Wigle
Retoucher: Fan Han
Designers: Juan Carlos Pagan, Brian Gartside
Illustrator: Matt Dartford

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6 comments

jamesplcross's picture
jamesplcross
154 pencils

It's really, really cliched. However, nicely executed.

kleenex's picture
kleenex
27230 pencils

I agree.

JuanCabral's picture
JuanCabral
37 pencils

Love it.

printlover's picture
printlover
558 pencils

old

talkingisfree's picture
talkingisfree
2572 pencils

Too simplistic. Nice execution, yes, but it simplifies way to much to connect a bit with anyone.

luigi_cirelli's picture
luigi_cirelli
11 pencils

ideal ad, exactly for those with false hopes and supporting lost causes that need just a simple message to justify themselves back on clinging onto a positive outcome from a lottery ticket.
you detractors know nothing about advertising of this kind.
simplicity sells tickets; look at how the granite T crumbles - move out of the way, let me go buy a scratchcard! - I tell you, it's evil

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