New York Lottery: Butler

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Assistant Designer:Niral Parekh


Huub's picture
248 pencils

I really like "Yeah, that kind of rich." and the typography.

George Souza's picture
George Souza
116 pencils

Looks good, sounds good. Hope it will come true.

Eugens's picture
2624 pencils

It's kind of a first thought, I guess. I think the BA Academy one is better, but then again I'm definitely biased

shahidali's picture
4069 pencils

Very clever copy. Straight to the TG. Wonder why they used this font and typography. A simple bold font with this copy would have distracted a little less.


Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

Genial! eu gosto muitk de dinheiro rs!

MindDrift's picture
1162 pencils

Doesn't strike me as original. But I like the font, and the tagline.

Log in or register to post comments