New York Lottery: Butler

Your butler has a butler.
Yeah, that kind of rich.
New York Lottery's POWERBALL

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Designer:Niral Parekh
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi
Published: August 2012


Huub's picture
248 pencils

I really like "Yeah, that kind of rich." and the typography.

George Souza's picture
George Souza
116 pencils

Looks good, sounds good. Hope it will come true.

Eugens's picture
2626 pencils

It's kind of a first thought, I guess. I think the BA Academy one is better, but then again I'm definitely biased

shahidali's picture
4069 pencils

Very clever copy. Straight to the TG. Wonder why they used this font and typography. A simple bold font with this copy would have distracted a little less.


Fernando Fernandes's picture
Fernando Fernandes
1397 pencils

Genial! eu gosto muitk de dinheiro rs!

MindDrift's picture
1148 pencils

Doesn't strike me as original. But I like the font, and the tagline.

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