New York Fries: Fake

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Allan Mah
Writer: Jason Buback
Planner: Subtej Nijjar
Project Manager: Erin Wilbur
Team Leader: Leslie Hunter
Photography: Michael Graf
Retoucher: Jeremy Thompson
Studio Assistance: Julie Riley

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25 comments

Crisp One's picture
Crisp One
2007 pencils

sooo bad dude......

nice boobs though!

Prof's picture
Prof
1453 pencils

Isn't that some porn chick?

Quite really.

desailly's picture
desailly
470 pencils

Isn't it more likely to be some Photoshop?

fifilo's picture
fifilo
74 pencils

Funny

ZZbottom's picture
ZZbottom
111 pencils

can't understand the used font's proper. it's any kinda interesting? or it should've needed any work more?

zzbottom

Wordnerd's picture
Wordnerd
6662 pencils

it an ok campaign. Not wow but working. and i think it's very clever to have a campaign, where you can show fake boobs and stuff and say "we're natural" at the same time.

and i like the line

Disco Munky's picture
Disco Munky
3900 pencils

The woman is pretty hot and distracts from the message.

If she looked almost freakish with her big boobs then you'd get the message more.

Over made up with a fake grin and super high heels and an super frilly dress.

Then you'll sell something.

Probably not the fries though.

Hola!

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

She does look Freakish you idiot. Or does Porn Star boobs look NORMAL to YOU!!!

zeeshangul's picture
zeeshangul
42 pencils

Silicon Boobs Vs. Real Fries...i get the idea but what are real fries? Fries are fries and nothing complicated about it! People even think McDonald's serves potato fries where as they are not! So this question of real or fake fries is to early to be raised!

Wordnerd's picture
Wordnerd
6662 pencils

just read the copy ;)

corporal_hicks's picture
corporal_hicks
365 pencils

Hurrah for fake!

David Hasselblad's picture
David Hasselblad
120 pencils

Looks like the kind of idea you half jokingly blurt out before moving on to the real work.

Weak art direction.

JGCreative's picture
JGCreative
58 pencils

Sorry. But I don't like it as much as the other stuff zig has been doing. I like the idea but the execution needs some more work.
nice try.

scarfinati's picture
scarfinati
830 pencils

funny thing is thats puma swede she is a famous pornstar for having huge great breasts that are REAL

silenciorn's picture
silenciorn
153 pencils

Natural fries... the damage to my arteries is the same even if they were fake fries... Are there fake fries?
Fake boobs... mhh... no, they wouldn't hurt me in any way.
Ok, I got the message: "have a good time eating the natural fries while you stare at fake boobs".

si fai il mio nome, non ci sono più...

Zeus's picture
Zeus
912 pencils

Nice Bimbo!!!

hcook5150's picture
hcook5150
229 pencils

The fries look good.

www.hkstudiosinc.com

sneakyhands's picture
sneakyhands
1857 pencils

yes, this ad is not for the ladies of the sir mixalot persuasion (silicone parts are made for toys), but i bet it will sell some fries. i do have a problem with the copy. the headline is good, but lose the punctuation. the body copy is boring. the tag reads well but there must be a better way to slow you down between words.

Crisp One's picture
Crisp One
2007 pencils

the rev. sir mixalot now buddy

Goblin's picture
Goblin
407 pencils

nice headline!
bodytext is not needed at all.
sex sells, truth even more!

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jszczepaniak's picture
jszczepaniak
30 pencils

The real problem with this ad is that it attempts to make some "high-minded" point about its product but capitalizes on the audience's baser instincts to garner attention to the add. Basically, they act like they have some principles and then use a sleazy, cheap trick to advertise it.

Guest commenter's picture
Guest commenter

booooooooo

Guest's picture
Guest

Disappointed to see that the others aren't up here yet.... These ads are all over the metro lines in Toronto. There was one with mexican wrestlers and another with an old woman wearing leopard skin. Pretty good i thought !!!

Guest's picture
Guest

Its Marie-Claude Bourbonnais

Guest's picture
Guest

@ above

Yes. definitely a win, graced with aftermarket 34G bolt ons. I thought it was Puma Swede with her 32Fs.
Wether you like handfuls or not, ad's clear as glass. Nice, but not for the prudish.

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