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Riot

Agency: 
Published/Aired: 
December 2010
Description: 

Gain a deeper perspective with the New Straights Times

Advertising Agency: McCann Erickson, Malaysia
Executive Creative Director: Szu-Hung Lee, Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng
Art Directors: Jules Tan, Jerome Ooi
Agency Producer: Jimmy Ong, Bridget Hong
Photographer: Loh Lin Shan / iRom
Account manager: Alexis Young
Account Director: Andrew Pinto

Comments (22)

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Highest Rated

eslam_designs's picture
eslam_designs
Activity Score 55

Really nice campaign !

Shingo's picture
Shingo
Activity Score 408

nice nice

LudwigVan's picture
LudwigVan
Activity Score 176

Best of this campaign

Guest's picture
Guest

ye,best one

Guest's picture
Guest

nice

ambareesha's picture
ambareesha
Activity Score 253

nice idea. but have seen similar ads before i guess. good presentation. very nice perspective.

- @mbi

fadirahhal's picture
fadirahhal
Activity Score 235

Well done guys..its....GREAT

dadada's picture
dadada
Activity Score 1720

the newspaper should show the background if they mean the this newspaper give a deeper perspective, and not show just the front side! need adjustment i think.

Everybody is creative, be yourself.

everartz's picture
everartz
Activity Score 7609

isnt this a winning campaign?

| Everartz |

Guest's picture
Guest

like the aotw subline: gain a deeper perspective with the new straight times.

ivan's picture
ivan

Thanks, fixed.

krautland's picture
krautland
Activity Score 3216

the wall makes this interesting.

krautland's picture
krautland
Activity Score 3216

the wall makes this interesting.

Guest's picture
Guest

great

CommandZ's picture
CommandZ
Activity Score 2498

This is the best of the campaign because we see more "depth" behind the office walls.

Guest's picture
Guest

Great! I like!

Guest's picture
Guest

Great

sxhizo's picture
sxhizo
Activity Score 38

Nice idea... but did this really need 4 copywriters?

Oblabla's picture
Oblabla
Activity Score 298

WOW Soooo Nice!

Oblabla.wordpress.com

Pigliacampi's picture
Pigliacampi
Activity Score 11

finally something new :)

batman0512's picture
batman0512
Activity Score 17

Thumbs up! Powerful...

kyan1213's picture
kyan1213
Activity Score 3

really that good? it let me think of another newspaper ad..

http://adsoftheworld.com/zh/media/print/prachachat_newspaper_bakery

don't know what you think, but.. correct me if i was wrong~

eslam_designs's picture
eslam_designs
Activity Score 55

Really nice campaign !

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