New Straits Times: Exploitation

Gain a deeper perspective with the New Straights Times

Advertising Agency: McCann Erickson, Malaysia
Executive Creative Director: Szu-Hung Lee, Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng
Art Directors: Jules Tan, Jerome Ooi
Agency Producer: Jimmy Ong, Bridget Hong
Photographer: Loh Lin Shan / iRom
Account manager: Alexis Young
Account Director: Andrew Pinto

December, 2010


jackblack's picture
2350 pencils

Not bad McCanns.

mikeelrapido's picture
1929 pencils

Not bad? It's horibly awsome! :)


Shingo's picture
408 pencils

i like this campaign, the other ad in the office was greater than this cause i cant see what behind the wall without the perspective but at this ad i can see every detail in the picture and i don't need the perspective, i like the other more than this one

Cutarica's picture
3451 pencils

my thoughts exactly, the office and riot outside print expresses the idea most clearly. all in all, good campain, not incredible, just above above-average.

DBB's picture
1216 pencils

Go mccann go

morse's picture
17183 pencils

Very pretty campaign. Nice and clear message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

yvzhn's picture
97 pencils

Is this mean "we manipulate news" ?

michelangelo's picture
660 pencils

Beautifully done. Highly reminds me of the Time campaign though

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I love it too, only downside is that they show the 'normal' photo in the newspaper, not the 'deep version' but it's still great.

Ads.chinaSMACK's picture
271 pencils

This idea is great, a powerful and beautiful visual.

Advertising @ chinaSMACK

Felicitas_Pauker's picture
179 pencils

Love it: powerful and touching

krautland's picture
3216 pencils

good campaign, decent execution.

raulbanderas's picture
357 pencils

really nice art!!!

Guest's picture

Actually, it looks like New Straits Time isn’t a credible newspaper.
The news on its front page shows and says everything is OK and hunky-dory but where else the real truth is that’s its terrible and disastrous.
Now that’s false reporting.

The irony is it’s exactly like this in Malaysia. Everyday in the papers it says that it’s ok and everything is going on well. There’s no corruption. We live in a harmonies country and blah, blah, blah.
There isn’t freedom of the press.
I think it would be a great campaign for 'Press Rights' or 'Freedom of the Press.

That's why everyone reads Malaysia Today.

Guest's picture

Is this scam or actual execution? if it is actually executed, client surely has gut.

Oblabla's picture
298 pencils

another good looking one!

arroz y asado's picture
arroz y asado
21 pencils

loveit :)

Sebas Wuschelkopf's picture
Sebas Wuschelkopf
12 pencils

Es buen concepto, está bien realizada, pero no me lleva a más, se queda en ser linda.

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

nice campaign

chanderjoshi's picture
153 pencils

Mindblowing..... idea!

AD-rian's picture
261 pencils

Very well done. Love this one.

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